Let’s be honest, social media is a jungle. Forget about the flood of apps, integrations, and add-ons, just figuring out which network you should invest in is overwhelming.
What if you could ask today’s most influential online marketers one question: “What social media tool is your all-time, desert-island, can’t-live-without favorite?”
That’s exactly what I did.
What follows are – by any list or metric – 50 of the biggest names in online marketing, their top social-media tool (after the infographic) … and why they love it.
1. Neil Patel: Entrepreneur and influencer, NeilPatel.com
“With BuzzSumo you can see what is hot in your space on social media and what isn’t. From there you can craft ideas on the type of blog posts you should write to generate traffic and leads. The best part about BuzzSumo is it also shows you who has shared the content so you can reach out to those influencers and ask them to share your content as well.”
2. Ann Handley: Chief content officer, MarketingProfs
“Instagram is my favorite social network because of its social storytelling simplicity. From fun personal accounts – like Small Chalk and Adam Padilla – to corporate brands, it connects more immediately and deeply with people than any other platform. I still haven’t forgiven them for introducing an algorithm. (Chronological was so much more in line with the ethos of the platform.) But I can’t quit you, Insta.”
3. Joe Pulizzi: Founder, Content Marketing Institute
“Right now in my career, I use social media as almost a pure response vehicle. And I won’t start any new social media apps, platforms, or tools until I’m 100% committed to it. My goal with Twitter (my favorite) is to keep in touch and communicate my appreciation to those people that support me. Once I built an audience on those platforms, my goals and execution changed.”
4. Sam Hurley: Founder, Optim-Eyez
“Start A Fire is one of my all-time favorite social media tools because it provides shared credit to both content publishers and the curators who spread their material. It’s very simple, quick to use, and integrates with other social sharing tools like Buffer. Your face will appear in a pop-up on the articles you share, along with a custom link where you can direct visitors back to your own best content.”
5. Mari Smith: Facebook marketing expert
“Native video is the top reaching post type on Facebook and gets three times the engagement of link posts and two times that of photo posts. I love using Animoto’s gorgeous templates, themes, and stock music. Its new marketing builder tool also makes it super-duper easy to add text overlays – vital for sound-off autoplay videos in the Facebook News Feed because 80% of video ads on Facebook are watched with sound off.”
6. Ed Leake: Managing director, Midas Media
“When you ask these types of questions, marketers often overlook one big aspect of social – native advertising. As a paid click and data guy, I love Qwaya because it allows me to treat and optimize Facebook as I would AdWords: robust campaign structuring, split-testing, and automation tool set. If CTRs drop or CPC jumps … pause it. Might sound simple, but when you’re managing big accounts and budgets, it’s a godsend.”
7. Jeff Bullas: CEO, JeffBullas.com
“SumoMe is a hybrid tool that’s a bit like a Swiss Army knife. It’s helped me thrive and survive in the wilds of the digital world by creating social-sharing buttons – onsite, SMS, Flipboard, and WhatsApp – and tracking my social counts on blog posts. The feature I really love is its Welcome Mat: a pop-up that captures emails. In less than 12 months, it’s collected over 40,000 email subscribers.”